But however simple this may sound, customers are progressively willing to pay less for digital content that can be otherwise downloaded from their homes. The company’s business goal is plain and simple: To sell video-games and video-game accessories. Nevertheless, GameStop’s operating model based on specialization, network effects, cultivating innovation and discovering new technological improvements that drive an enhanced customer experience has aligned perfectly with its business model.
Example of effectiveness and adaptabilityĪfter the big failure of other companies that sold or rented physical copies of movies, music albums or video-games, few analysts had confidence in a business like GameStop, which appeared to be just another outdated retailer doomed to disappear.
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